Developing new content on changes to the cervical screening programme in Wales.

The content was based on a review of the latest research, consultation with expert professionals and analysis of social media response to these changes. 

This was designed to address audience concerns about these changes by clarifying the evidence behind them in a sensitive way.

Feedback from Kate Sanger, Head of Policy and Communications.

“We had a really tight deadline to explain a new complicated policy change to our community. Anneliese created new content and managed the peer review process resulting in easy to read answers for our website. They were also referenced by other health bodies looking to explain the change themselves.”